Sony PRS-350 Reader Pocket Edition

Sony introduces its new range of e-book digital readers, including the 5-inch PRS-350 Reader Pocket Edition, 6-inch PRS-650 Reader Touch Edition and the wireless 7-inch PRS-950 Reader Daily Edition. All of them utilize E-ink Pearl electronic paper displays with full touchscreen offering a high contrast ratio with 16 levels of grayscale. More of this gadget »

Sony announced in at the IFA the VPL-VW90ES, a new 3D home cinema projector, “which gives movie fans the opportunity to enjoy an unrivalled 3D cinematic experience in the comfort of their own home.”

The Sony VPL-VW90ES can project 3D in Full HD 1080p and it is capable of taking 2D video and simulating 3D image. It features upgraded SXRD 240Hz Panel which minimizes image distortion or crosstalk,  a dynamic contrast ratio of 150,000:1, Advanced Iris 3 technology for true depth of colour and brightness. The VPL-VW90ES 3D home projector will be released in November.[sony]

Sony Alpha A33

Sony announced its Alpha A33 (SLT-A33) and A55 (SLT-A55V) digital SLR cameras. Both new Alpha cameras sports Sony’s new Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting. They both have “a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible.”

Sony has just announced that it will be presenting its latest 3D TV complete with glasses at IFA2010 which is the largest consumer electronics and home appliances fair, from the 3rd to 8th of September. The TV will adopt the backlight and Opti Contrast Panel and will feature Motionflow 400pro and Image Blur Reduction which will help to dispay fast moving images much more clearly. We will just have to see what other features they unveil when they show this one off in September. [AVING]

Sony has decided to lower the price tag of their e-book readers. The Sony Reader Pocket Edition is now priced at $149 (instead of $169), the Touch Edition retails for $169 (instead of $199) and the Daily Edition for $299 (instead of $349). As a comparison, the Barnes and Noble Nook 3G and Nook WiFi are priced at $199 and $149, respectively. The Amazon Kindle 2 retails for $189, while the Amazon Kindle DX is priced at $379. [Akihabara]

Sony comes back to the all-in-one PC market by releasing the new Sony J Series all-in-one PC. This computer boasts a 21.5-inch touchscreen display with a resolution of 1920 x 1080 pixels, a 2.66GHz Intel Core i7-620M processor, up to 8GB of RAM, an nVidia discrete graphics, and a 500GB hard disk drive. You can purchase this all-in-one PC when it is released next month for around $900 each. [Geeky-gadgets]

Hiromi Kiriki has creatively designed the Sony Nextep wearable computer concept, which is constructed out of a flexible OLED touchscreen. This wearable computer features a holographic projector (for screen), pull-out extra keyboard panels and social networking compatibility.

Another new Sony Ericsson product that is bound to the U.S. shores is the Sony Ericsson Vivaz Pro. Vivaz Pro was announced back in February at MWC 2010 but we had no clues on when it would be released here in the U.S.

Sony Ericsson Vivaz Pro has a slide out full qwerty keyboard, a light sensor on the front side, USB port for syncing and charging, an awkwardly placed 3.5 mm headset connector, a digital camera with flash, tally light on the back face, 3G support with HSDPA, and of course integrated A-GPS. The antenna is located on the upper right corner of the device so make sure you don’t cover when GPS signals are weak.

More specs of the Vivaz Pro include 5.1MP camera, digital zoom, touch focus, smile detection, and even image stabilizer, bluetooth connectivity, WiFi, Google Maps, 70MB phone memory, and microSD card support up to 32GB

Sony has announced two new cameras in the form of the semi-rugged DSC-TX5 and mega-zoom DSC-H55. Measuring at 17.7mm slim, the Sony DSC-TX5 is a water-, dust-, shock-, and freeze-proof camera that boasts a 10.2MP Exmor R CMOS sensor, a 4x optical zoom with 25mm wide angle and a 3-inch LCD touchscreen. Meanwhile, the Sony DSC-H55 has a 14.1MP CMOS sensor with a 10x optical zoom lens. The Sony DSC-TX5 is priced at $350, meanwhile the DSC-H55 retails for $250