Sony has announced two new cameras in the form of the semi-rugged DSC-TX5 and mega-zoom DSC-H55. Measuring at 17.7mm slim, the Sony DSC-TX5 is a water-, dust-, shock-, and freeze-proof camera that boasts a 10.2MP Exmor R CMOS sensor, a 4x optical zoom with 25mm wide angle and a 3-inch LCD touchscreen. Meanwhile, the Sony DSC-H55 has a 14.1MP CMOS sensor with a 10x optical zoom lens. The Sony DSC-TX5 is priced at $350, meanwhile the DSC-H55 retails for $250

Nikon has unveiled their latest digital camera in the form of the Coolpix P100 superzoom. This camera comes jam packed with a five-way stabilized 26x optical zoom lens in front of a 10.3-megapixel CMOS sensor with ISO 3200 sensitivity, Backside Illumination and Active D-Lighting. The camera also captures macro shots at 0.4 inches, and there are in-camera HDR features, a 40-shot pre-shooting cache, and a 3-inch 460,000-dot tilting LCD. Additionally, the Nikon P100 records 1080p footage at 240fps, which is great for high-quality slow-motion shots. Other key features include a HDMI port, a 10fps burst mode and a dynamic range option that can take several differently lit shots of the same scene and combine them in a single high-contrast image. The Nikon P100 will be released in the US market next month for $369

Panasonic today introduced the new Lumix DMC-FX66 point-and-shoot camera that features a 14-megapixel 1/2.33-inch Type CCD sensor with the Intelligent Resolution technology and the Power O.I.S. image stabilization. Measuring 97mm x 54mm x 22 mm and weighing 145grams (with battery), the compact camera also uses an ultra wide angle LEICA DC VARIO-ELMARIT 25mm-125mm lens with a 5x optical zoom, the new Venus Engine VI processor with Intelligent Resolution, a 2.7-inch LCD screen, an ISO sensitivity from 80 to 6400, a 40MB of internal memory, and different scene mode. In addition to the conventional SD/SDHC Memory Card, the DMC-FX66 accepts the next-generation SD format SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The Panasonic Lumix DMC-FX66 will be launched on February 19th, 2010 for 35,000 Yen ($392).

Casio has proudly introduced their latest innovative GPS-enabled compact digital camera concept at CES 2010. The Casio EX-10HG features a built-in GPS sensor for geo-tagging your photos. If the camera’s user go out-of-range from a global positioning satellite, the Casio EX-10HG will continue to track and geo-locate the user’s position using built-in three-axis accelerometers. Other specifications include a 12.1-megapixel sensor, a 10X optical zoom lens and the ability to record video in HD at 720p.

Generally speaking, having something "ruggedized" ruins the aesthetic appeal. You trade style for function, and that’s been perfectly acceptable until today. The EX-G1, which becomes the first camera in the new EXILIM G line, takes a few cues from Casio’s G-SHOCK line while being the planet’s thinnest shock-resistant camera. Furthermore, this thing is freezeproof, waterproof and dustproof, and at just 0.78-inches thick, you’ll hardly notice it shoved in your left rear pocket. As for specs, you’re looking at a 12.1 megapixel sensor, intelligent AF, a dedicated movie mode (848 x 480), 35.7MB of inbuilt memory (yeah, we know), a microSD / microSDHC expansion slot, 3x optical zoom and a 2.5-inch rear LCD with a 960 x 240 resolution. We’re told that the rechargeable battery should last for around 300 shots on a full charge, and the Interval Shooting function enables the camera to automatically fire at fixed points when shooting action sports. If you’re foaming at the mouth right now, your cure can be found this December in black or red for $299.99